Agenda

8:00 – 8:55 a.m.

Registration Opens & Networking Breakfast

9:00 – 9:10 a.m.

Welcome from Are Traasdahl, Founder & CEO, Tapad

9:10 – 9:40 a.m.

Panel: “Driving Awareness in an Always-On World: Lessons from Automotive Brand Experts”

Participants:

  • Erin Camin, Digital Media Director, Hudson Rouge (Lincoln)
  • Joe Kyriakoza, GM of Automotive, Oracle’s Datalogix
  • Rinku Mahbubani, Digital Director, MediaVest (Acura & Honda)
  • Alex Witkowski, Group Director, OMD Global (Infiniti)
  • Moderator: Karl Greenberg, Automotive Editor, MediaPost

“Research shows that toddlers start recognizing brands by the time they’re 2 years old. By the age of 10 many consumers have already picked their brand of choice across a variety of products— from cereal to automobiles. How does this brand affinity become so strong before consumers are even of legal driving age? Consumers develop emotional attachments to brands as a result of years of brand awareness campaigns–traditionally on the television. In today’s world of the “always-on / multi-device” consumer, how have awareness campaigns evolved? Where does the TV ad stop and the digital campaign start?”

9:45 – 9:55 a.m.

Presentation: “These Are a Few of My Favorite Things”

Famed advertising columnist, Stuart Elliott, will highlight some of the best-of-the-best in creative advertising over the last 50-years.

9:55 – 10:25 a.m.

Panel: “The Evolution of Content in a Cross-Device World”

Participants:

  • Mark Howard, CRO, Forbes
  • Chris Robison, General Manager, Direct Business, Poppin
  • Robert Spratlen, VP Digital Media, Data & Audience Development, Viacom
  • Moderator: Stuart Elliott, former advertising reporter for The New York Times

“Driven by Data: the new common ground for successful content, marketing & editorial. For advertisers and brands, big data is giving unprecedented levels of insight into what turns shoppers into consumers. For publishers, it’s key to delivering engaging, relevant content while driving brand revenue. At the center of both? Consumers getting what they want more than ever, and in a unified way across all of their devices. Let’s hear how some of the brightest and the best get it right.”

10:30 – 10:55 a.m.

Networking Break

11:00 – 11:10 a.m.

Case Study: “Cross-Device in Action”

Presenter: Luke Edson, SVP National Markets Group, YP (Formerly YellowPages.com)

11:10 – 11:15 a.m.

A Special Update from Tapad

11:20 – 12:00 p.m.

Keynote: Deanie Elsner, Industry Veteran & Former EVP and CMO, Kraft Foods Group

12:05 – 12:30 p.m.

Fireside Chat: “The Power of Innovation: Quality Always Wins”

Participant: Bruce Kiernan, Partner & Senior Director, MEC

Moderator: Are Traasdahl, Founder & CEO, Tapad

12:30 – 12:40 p.m.

Closing Remarks from Are Traasdahl, Founder & CEO, Tapad

** Note: content subject to change **


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