2014 Highlights

More than 250 industry executives attended our sold-out Unify Tech summit in 2014.

Video highlights

•  “Think Like a Freak” ft. Stephen Dubner, author of Freakonomics
•  “Path to Purchase Forrester Study Highlights” ft. Jennifer Wise of Forrester
•  “The New Cross-Screen Reality” ft. Are Traasdahl of Tapad
 “Cross Screen State of the Union” ft. J.J. Colao of Forbes, Jonathan Carson of VEVO and Mike Lieberman of Joule
 “Developing the Marketplace” ft. Erin Kienast of Starcom USA, Emily Evans-Allen of Business Insider, Emily Gray of Refinery29 and J.J. Colao of Forbes
•  “Consumer Insights & Analytics” ft. Ben Regensburger of Tapad Europe, Christopher Reynolds of Condé Nast, Megan Pagliuca of Merkle, and Steven Rosenblatt of Foursquare
 “What’s Next?” ft. Anthony Ha of TechCrunch, JiYoung Kim of Ansible, Phuc Truong of Mobext, and Steven Wolfe Pereira, Datalogix

Media coverage

DM News:

•  “Don’t be at Cross Screen Purposes with your Customers”
•  “Note to Brands: Go Cross-Screen or Bust”

iMedia Connection:

• “iMedia on Location: Unify Tech ’14″
• “Freakonomics Author Urges Marketers to Think Like Freaks”
• “Tapad CEO, Are Trassdahl, Talks Cross-Screen Technology”

MediaPost:

•  “Cross-Screen or Bust”

AdExchanger:

•  “Creative Challenges Remain in Cross Platform Campaign Planning”

Check out our event photo album and find the full Forrester findings white paper here!

photo