Deanie Elsner was Kraft Foods Group’s Chief Marketing Officer, leading company strategy to turbo-charge Kraft’s iconic brands. In this role, she developed and launched a proprietary infrastructure (Parallux®) to harness Big Data assets to drive the digital/technology transformation to Agile Marketing. Deanie brings 25 years of diverse CPG experience spanning North American and International geographies across both line business and marketing leadership roles. Deanie’s previous Kraft roles include EVP and President Beverages, where she refocused the organization on consumer-relevant innovation, including launching water enhancer MiO, strategically targeted at Millennials. As President of Kraft’s coffee business in Europe, she implemented major brand and product innovations to completely turn the business around and establish a clear roadmap for success. Her talent for breaking the mold and compelling great change was recognized and helped propel Deanie through various levels in the Kraft marketing organization, both in the US and abroad. Over two decades in Consumer Packaged Goods she moved quickly from Associate Brand Manager through to Chief Marketing Officer, with her clear vision and commitment to excellence as a constant driving force. Earlier in her Kraft career, Deanie led the integration of the Boca Foods acquisition into the Oscar Mayer division and followed by leading the turn-around of the Lunchables brand following 4 years of declining results. She started at Kraft in marketing following experiences at other consumer product powerhouses such as Quaker Oats, Johnson & Johnson and Procter & Gamble.
List of speakers:
Erin Camin, Digital Media Director, Hudson Rouge, has spent the majority of her career in media focused on digital media strategy and activation, developing digital campaigns for major clients such as Walmart, Kellogg’s, Fortune Brands, and Bacardi. She is currently the Digital Media Director at Hudson Rouge overseeing planning for The Lincoln Motor Company.
Erin, a Chicago native, began her career at Starcom Chicago where she was a founding member of Starcom USA’s Social Media Practice, leading the agency in development of social media planning resources. She then moved to New York, working at MediaVest and KSL Media before coming to Hudson Rouge. Erin is an active member of AWNY, part of the Mentorship Committee and an AWNY mentor for the past 3 years.
Luke Edson, SVP National Markets Group, YP, drives the development and sales of innovative solutions across YP’s multi-media platforms, including search, mobile and display. Luke joined YP in April 2013, bringing with him more than 10 years of experience in the digital media industry and a track record of delivering customer engagement, revenue growth, and increased profits. Prior to YP, Luke was Senior Vice President and General Manager at Cox Digital Solutions where he managed sales, product, technology, account and publisher management, and advertising operations. Prior to Cox, Luke served as Chief Revenue Officer at Internet Broadcasting System’s IB Local Network (later acquired by Cox) where he led the transformation of IB’s TV website sales business into a fast-growing local advertising network. Luke also spent nearly 10 years at AOL, most recently in the role of Regional Sales Director (New York region) where he managed over $120 million in sales and maintained relationships with all of the leading NYC media agencies. Luke holds a BS degree in Operations Management from the Isenberg School of Management at the University of Massachusetts at Amherst. Luke resides in New York City.
Stuart Elliott was the advertising columnist of The New York Times from May 1991 to December 2014, writing the weekday advertising report in print as well as other news and features. He also wrote a weekly email newsletter, In Advertising, for the Times along with online articles, posts for the Media Decoder blog, radio reports and podcasts. Stuart also covered advertising, marketing and media for USA Today, Advertising Age, the Detroit Free Press and the Times-Union in Rochester, N.Y. He has freelanced for publications including Campaign and Texas Monthly. He regularly moderates panels, speaks to ad agencies and college classes and has appeared on television shows like “Nightline,” “Biography,” “20/20” and “The News With Brian Williams” along with programs on networks like History, Showtime, Turner Classic Movies and VH1. Stuart received his bachelor’s and master’s degrees from the Medill School of Journalism at Northwestern University. He lives in Manhattan and his interests include politics, popular culture, movies, American history and nostalgia, especially vintage ads.
Karl Greenberg, Automotive Editor, MediaPost, covers consumer-brand marketing, with a focus on the automotive business. He previously served as the automotive marketing reporter at Brandweek and the Internet marketing technology reporter for the long-defunct Adweek IQ. Before that he was the petrochemicals editor at the Chemical Market Reporter. And before that — way before that — he was your typical struggling New York actor. Karl writes about advertising, media, retail and after-market; sponsorships, partnerships and affinity marketing; media spend, mix and strategy; U.S. sales, and share and market dynamics. He also covers sports marketing, the CPG category, and anything happening in New York. He is former VP of the International Motor Press Association, likes to do standup comedy every so often and plays a mean jazz guitar (If he says so himself).
Mark Howard, Chief Revenue Officer, Forbes Media, is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. Previously, he was SVP of Digital Advertising Strategy. Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning. Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales. Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing. He resides in New York City.
Bruce Kiernan, Partner, Senior Director Investment, MEC, leads all programmatic strategy with a sole focus on AT&T. In Bruce’s ten years within the digital media community he has worked across a wide range of well-known brands including IBM, Intel, Sprint Nextel, Reckitt Benckiser, and Farmers Insurance. Before coming to MEC, he spent five years helping to build digital media strategy for Sprint Nextel as a buyer/strategist for Mindshare’s New York office.
At MEC, he focuses his attention on growing ROI through the use of data and RTB for AT&T, the largest DR client at MEC. As the landscape has evolved, his work has become concentrated on guiding clients through the complexities of the data and programmatic space.
His personal interests include New York sports teams, working on his “handyman special” house, and console gaming.
Joe Kyriakoza, VP/GM, Automotive – Oracle Data Cloud leads the Automotive business for the Oracle Data Cloud (formerly Datalogix, which was acquired by Oracle in April 2015), stewarding the vertical business unit’s strategy, product, sales, marketing, media partner sales, automotive data partnerships, and developing vertical intelligence. Prior to joining Datalogix, Joe spent 5 ½ years at Jumpstart Automotive Group (acquired by Hachette Filipacchi Media US in 2008) in various roles leading Product and Performance Strategy, Marketing & Insights, and National Sales. Prior to joining Jumpstart, Joe was a partner and manager of all national digital media initiatives for Ford Motor Media, the media buying arm for Ford Motor Company. Joe directed the online advertising spending of all of Ford’s brands, including Ford Division, Lincoln, Mercury, Jaguar, Volvo, Land Rover and Mazda. Prior to Ford Motor Media, Joe was an account director at Beyond Interactive, heading up accounts including Nortel Networks and LensCrafters.
Rinku Mahbubani, Digital Director, MediaVest, oversees strategic planning and buying for both Honda’s and Acura’s Digital Regional business units.
Employed in Texas and now California, Rinku has worked on varied accounts, including L.L.Bean, Kohler, U.S. Air Force, BMW, United Healthcare, John Deere, AARP, HomeAway, Zales and Mitsubishi. She contributed to numerous award-winning campaigns for U.S. Air Force and BMW and constantly seeks to innovate. Rinku’s digital acumen spans all devices and platforms, including online video, search, social and mobile.
Although Rinku has worked across multiple categories, her love of automotive media strategy was born from working on Honda digital efforts at the start of her career, including the launch of the Honda Civic Tour and the Honda Element. She has now come full circle, moving to MediaVest to continue to innovate for Honda and Acura.
Chris Robison, GM Direct Business, Poppin, leads Poppin’s B2B and B2C business lines, helping businesses and consumers create inspiring workspaces. Chris has spent 20+ years leading product and go-to-market for new solutions in ad/marketing tech, collaboration, and e-commerce. Most recently Chris served as the GM of Adobe’s Data Management solution AudienceManager following the 2011 acquisition of Demdex. Previously Chris worked with leading brands including Acxiom, Operative, and iCrossing to develop cross-channel marketing platforms.
Robert Spratlen, VP of Digital Media – Data and Audience Development, Viacom, leads three different areas of the Data and Audience Development group which includes Audience Segmentation, Media Execution and Marketing Services. Robert’s core focus is aiding Viacom’s Consumer and Integrated Marketing teams with data driven and audience focused solutions. Previously, Robert helped build both MediaMind and OpenX’s Programmatic buying capabilities for their managed service offerings. Robert has also worked at both Nielsen and Digitas giving him perspective from a brand, agency and vendor vantage point.
Alex Witkowski, Digital Director, OMD, leads the digital team for Infiniti in the US.
Prior to moving to LA in April of 2014, Alex built a wealth of experience in the CPG category by running digital strategy for Procter & Gamble across EMEA (Mediacom, London) and the UK (Starcom, London).
Alex has also worked on major brand accounts such as Johnson & Johnson and Energizer (Playtex). In between agency roles, Alex was the Marketing & Publishing Director for ChannelFlip, a content creation company & MCN, which was acquired by Shine Group in 2012.
Are Traasdahl,Tapad CEO and Founder, has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, Ad Age and other major news outlets. He was recently named one of Business Insider’s “Most Important People in Mobile Advertising: 2013.” Traasdahl also currently holds several board positions and heads Spring Capital, an investment holding company. Prior to Tapad, he founded Thumbplay, a mobile entertainment service that he grew to more than $100 MM in revenues in less than 3 years before he exited the company (the company, later acquired by Clear Channel, is now called iHeartRadio). He was previously a senior executive with Telenor Group, an international provider of telecom, data and media communications services.